Introduction

Meet Adam Dorfman

Entrepreneur • Mentor • Philanthropist

Born and raised in Atlanta and coming from a long line of entrepreneurs, Adam watched his father and stepmother build a company (APCO/EasyCare) from the ground up. His childhood was filled with stories from both of his grandfathers about the ups and downs of building a company. He watched his mom work hard as a salesperson and consultant in the banking and mortgage industries. In watching his father build a business, Adam saw someone working 90-100 hours a week and going years without turning a profit. Because of this, he set his sights on personal fulfillment over financial gain and became a professional musician, majoring in English Literature at Arizona State.

Throughout college, Adam had the opportunity to play and tour with the likes of John Mayer, Ben Folds, Alison Krauss, and Shawn Mullins. After college, he moved from Phoenix to the DC area to follow the love of a woman who still had a few years left at the University of Maryland. It turned out to be a great decision; the two have been together 20 years, married 15, and have two amazing daughters.

Adam worked to pursue music in DC but became increasingly unhappy. When music couldn’t pay the bills, he took on various jobs from substitute teacher to server to bartender. His grandfather, Bob Krasnoff, always told him, “Money doesn’t make you happy, but it gives you freedom and choices, and it’s hard to be happy if you’re not free.” Adam never understood what he meant until he found the person he wanted to marry, but didn’t know how he was going to afford the life they wanted to live together – providing safety, harmony, education, and experiences to their future children. In hindsight, Adam certainly could have worked harder to hone his skills in music, but, when he really looked at it, he didn’t want to do it to make a living. It is still a passion for him, and he still plays, but it’s more fun when it’s not his livelihood. Adam had not yet found his true calling.

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